Acquisition the startegy to face Globalization.

There are some challenges that companies need to face in order to survive in the globalization era, and also, achieve their goals. Competitiveness is one of the main issues that organizations look for, not only in local but in international markets.
merging and acquisition are methods often use for multinationals or big companies on order to growth and penetrate new markets having the advantage of a partner that knows the local market and culture, in that way risks are minimized. In Colombia, for example, there are some companies that are recognized in the local market thank to the important participation they have in the nationally but they might be losing participation and competitiveness due to imported products and services that are more competitive and satisfied customers. Local companies that are acquired by multinational and international organizations have the opportunity to receive all the technical knowledge and processes that help them to be more competitive, consequently, they survive in this globalization era without losing local customers and gaining more participation in the international one.

Owens- Illinois (O-I) is a multinational company which manufactures glass and it is specialized in bottles, O-I has presence in 4 continents and is the owner if one of the most emblematic companies in Colombia in the glass industry, Peldar. Peldar was already positioned in the national market as a glass manufacturer but it wanted to open the business to new markets and started to export to different countries.

Owens-Illinois was interested on acquiring the Colombian company because of the good references of the corporation and also because they wanted to growth in the Latin-American market.  by this acquisition, Peldar had the opportunity to export more qualify and competitive products and improve its manufacturing process thank to the experience, knowledge and techniques that O-I gave to them; O-I gain more participation in the global market, penetrate a new one and could had a new line of production in the company`s family because Peldar is the only member of the Owen-Illinois group that produces construction glass like for example windows and "vidrieras".

This is a good example of how could companies from the same industry can get positive results and keep facing globalization challenges by an acquisition.

Now-a-days Peldar is known as Peldar O-I, a qualified company with excellent products in local and international market with the support of a multinational in the industry.

References:

http://www.o-i.com/latin_america.aspx?id=1820&mode=1

http://www.vano.com.co/proveedores.html

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